Wednesday, November 2, 2016

October 2016 Truck Sale Results – Tacoma, Tundra Hold Steady

The results are in for the month of October, 2016 and slow sales dominate most manufacture’s results while the mid-size market continues to grow.

October 2016 Truck Sale Results - Tacoma, Tundra Hold

Here are the results for October, 2016.

Rank Model YTD Sales YTD vs. 2015 Year-Over-Year Monthly Sales Monthly Change vs. 2015
1 - Ford F-Series 661,198 +5.0% October 2016
October 2015
65,542
65,000
+0.1%
2 - Chevy Silverado 475,324 -3.5% October 2016
October 2015
49,768
51,647
-3.6%
3 - Ram Truck 404,977 +8.1% October 2016
October 2015
43,891
41,042
+6.9%
4 - GMC Sierra 179,490 -0.4% October 2016
October 2015
15,050
18,521
-18.7%
5 - Toyota Tacoma 158,586 +6.5% October 2016
October 2015
15,875
15,233
+4.2%
6 - Toyota Tundra 94,355 -4.8% October 2016
October 2015
9,533
9,514
+0.2%
7 - Chevrolet Colorado 90,625 +28.9% October 2016
October 2015
10,578
7,059
+49.9%
8 - Nissan Frontier 75,752 +45.6% October 2016
October 2015
6,364
4,764
+33.6%
9 - GMC Canyon 29,991 +20.7% October 2016
October 2015
2,785
2,415
+15.3%
10 - Honda Ridgeline 16,118 +3,029% October 2016
October 2015
3,371
2
NA
11 - Nissan Titan 14,155 +36.1% October 2016
October 2015
3,181
882
+260.7%

I think the results speak for themselves really and continue a trend. Ford has called for weakening sales and we have likely seen the top end of their monthly sales volume. It seems as if Chevy doesn’t hold a “Truck Month” promotion their sales slip as customers wait for the bargains. The Tundra continues to hold steady at right around 10k units and the Titan is still not a big seller.

The Tacoma continues to lead the way in mid-size truck volume while the change at the Wentzville Assembly plant to build more trucks looks to be behind the boom in the Chevy Colorado sales. The Ridgeline’s sales are likely still to many existing customers switching over and a few new truck buyers. Hard to say if traditional truck buyers are moving over to it. Finally, the Nissan Frontier shows being old isn’t such a bad thing.

The post October 2016 Truck Sale Results – Tacoma, Tundra Hold Steady appeared first on Tundra Headquarters Blog.

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