July 2016 Truck Sales – Mid-Size Trucks Dominate

The surprising resurgence in mid-size trucks has fueled another month of increased truck sales with those trucks dominating the results. While their full-size brethren tried to keep pace, the mid-size trucks were really the July sales stars.

With the new 2017 Toyota Tacoma TRD Pro hitting dealer lots later this month, one should expect Tacoma sales to continue to grow.

Before we dive too deep into analyzing the month, here are the results.

Rank	Model YTD Sales	YTD vs. 2015	Year-Over-Year	Monthly Sales	Monthly Change vs. 2015
1 - Ford F-Series	460,091	+8.8%	July 2016 July 2015	65,657 66,288	-1.0%
2 - Chevy Silverado	327,768	-1.3%	July 2016 July 2015	54,116 56,380	-4.0%
3 - Ram Truck	270,637	+6.2%	July 2016 July 2015	39,827 39,159	+1.7%
4 - GMC Sierra	128,894	+6.8%	July 2016 July 2015	22,428 19,808	+13.2%
5 - Toyota Tacoma	111,615	+5.5%	July 2016 July 2015	16,580 17,033	-2.7%
6 - Toyota Tundra	65,440	-8.5%	July 2016 July 2015	10,474 10,511	-0.4%
7 - Chevrolet Colorado	60,422	+23.9%	July 2016 July 2015	9,159 7,209	+27.5%
8 - Nissan Frontier	52,255	+34.0%	July 2016 July 2015	7,244 4,194	+72.7%
9 - GMC Canyon	20,894	+18.2%	July 2016 July 2015	3,532 2,654	+33.1%
10 - Nissan Titan	7,242	+0.9%	July 2016 July 2015	1,143 1,126	+1.5%
11 - Honda Ridgeline	5,992	+1,077%	July 2016 July 2015	3,518 6	+58,533%

While the Frontier sales growth (72.7%!) leads off the list of surprises, the Ridgeline faired pretty well in its inital sales and the Chevy Colorado continued to improve (likely thanks to GM increasing production by moving vans out of Wentzville).

Once again, we see the Tacoma leading the Tundra as the larger truck continues to tread water against prior year’s sales numbers. One can expect this trend to continue with the Tacoma TRD Pro expected to hit dealer lots later this month.

Ford and Chevy continue to battle over the top spot. Chevy is firing up its truck month incentive deals once again while Ford just rolled out the next generation of Super Duty trucks.

Ram seems to be content staying on the side for right now and not offering the huge incentives Chevy is putting out. There is a new Ram 1500 in the works and it looks like they are riding out the current generation in order to prepare for the next generation.

All in all, the mid-size sales results continue to surprise and fluster critics who wonder why anyone would pay for a smaller truck when their aren’t any real MPG differences. The smaller size with its easier to drive/park and better access to the bed is simply more appealing than most give them credit for.

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