April 2016 Truck Sales – Tacoma on Fire, Tundra Holds Steady

Another month of sales results for 2016 and a similar story. Once again, Toyota Tacoma sales grow while the Tundra treads water and was even  out sold by the Chevy Colorado.

The Toyota Tacoma continues to sell well, while the Tundra holds steady.

Typically, April starts a good run of truck sales with the winter weather now leaving most of the country and the spring thaw gets buyers interested in buying new vehicles. Toss in the fact, the economy seems to be stable and auto sales are skyrocketing with an estimate of more than 17 million units sold by year end.

This month  saw most trucks seeing growth. Here is how they finished.

Rank	Model YTD Sales	YTD vs. 2013	Year-Over-Year	Monthly Sales	Monthly Change vs. 2013
1 - Ford F-Series	256,895	+7.0%	April 2016 April 2015	70,774 62,827	+12.6%
2 - Chevy Silverado	178,955	+3.6%	April 2016 April 2015	49,990 45,978	+8.7%
3 - Ram Truck	154,446	+10.8%	April 2016 April 2015	41,079 37,921	+8.3%
4 - GMC Sierra	71,662	+13.3%	April 2016 April 2015	18,106 15,656	+15.6%
5 - Toyota Tacoma	62,682	+13.3%	April 2016 April 2015	18,106 15,656	+15.6%
6 - Toyota Tundra	35,794	-9.2%	April 2016 April 2015	10,259 10,681	-4.0%
7 - Chevrolet Colorado	32,982	+26.2%	April 2016 April 2015	10,362 7,010	+47.8%
8 - Nissan Frontier	28,904	+15.9%	April 2016 April 2015	7,509 5,827	+28.9%
9 - GMC Canyon	10,603	+10.6%	April 2016 April 2015	3,026 2,432	+24.4%
10 - Nissan Titan	4,281	+16.5%	April 2016 April 2015	1,010 1,038	-2.7%
11 - Honda Ridgeline	2	-99.6%	April 2016 April 2015	1 43	-97.7%

As you can see, Ford added to their lead, Chevy continued to grow along with Ram. The Tacoma had a great month which means the Tundra sales slipped due to how they setup the factory. The Colorado and Canyon are putting together good numbers although, combined, they still fall short of the Tacoma. Heck, the well outdated Frontier had a good month.

With the continued rising sales, it will be interesting to see if any manufacture announces new production facility plans. From our view, all production facilities are running at or over capacity, yet executives are leery about building any new facilities. Seems like everyone is projecting sales must drop at some point. One has to wonder when the Ridgeline and Titan come fully online and into dealer lots if this will finally saturate the market. Until then, it is fun to watch the continued sales climb.

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