February 2016 Truck Sales – Tacoma Rises, Tundra Falls

Another month in the books for 2016 and another almost predictable result for Toyota Trucks. With all the focus on the Tacoma, as well as taking the lion’s share of the production mix at the factory, its sales are up and the Tundra’s sales are down. This trend looks like it will continue through 2016.

All in all, February 2016 was an interesting month. Known for being notoriously slow, it wasn’t really.  Ford posted a huge gain along with Ram. Chevy and GMC disappeared a bit with the Colorado posting the only real growth. Toyota lead with the Tacoma which trounced the competition while the Tundra barely made a whisper almost being outsold by the Frontier. The new Titan XD is finally hitting dealer lots and it is still too early to say. Finally, what can you say about the Ridgeline. I bet the dealer who was sitting on that truck is happy it finally moved out. I wonder if that’s the last Ridgeline in the U.S.

Rank	Model YTD Sales	YTD vs. 2013	Year-Over-Year	Monthly Sales	Monthly Change vs. 2013
1 - Ford F-Series	112,237	+2.4%	February 2016 February 2015	60,697 55,236	+9.9%
2 - Chevy Silverado	80,999	-0.6%	February 2016 February 2015	43,136 45,395	-5.0%
3 - Ram Truck	68,493	+14.3%	February 2016 February 2015	38,555 31,298	+23.2%
4 - GMC Sierra	29,583	+6.5%	February 2016 February 2015	15,202 15,157	+0.3%
5 - Toyota Tacoma	26,889	+13.1%	February 2016 February 2015	14,172 12,372	+14.5%
6 - Toyota Tundra	15,533	-9.9%	February 2016 February 2015	8,301 9,052	-8.3%
7 - Nissan Frontier	13,197	+10.2%	February 2016 February 2015	6,834 6,106	+11.9%
8 - Chevrolet Colorado	12,902	+3.2%	February 2016 February 2015	7,394 6,563	+12.7%
9 - GMC Canyon	4,710	-0.2%	February 2016 February 2015	2,440 2,513	-2.9%
10 - Nissan Titan	1,997	+25.6%	February 2016 February 2015	1,060 816	+29.9%
11 - Honda Ridgeline	1	-99.7%	February 2016 February 2015	1 136	-100.7%

What do you think? Anything stand out for you?

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