January 2016 Truck Sales – Toyota Trucks Mixed

The first month of 2016 is in the books and the results are all over the place. While the Tacoma was up, the Tundra was down. Also, GM and Ram were up while Ford was down. Is this an odd month or an ongoing trend?

Currently, the Toyota Tacoma is carrying the load for Toyota truck sales.

Before we get into commentary, here are the sales results:

Rank	Model YTD Sales	YTD vs. 2013	Year-Over-Year	Monthly Sales	Monthly Change vs. 2013
1 - Ford F-Series	51,540	-5.2%	January 2016 January 2015	51,540 54,370	-5.2%
2 - Chevy Silverado	37,863	+4.9%	January 2016 January 2015	37,863 36,106	+4.9%
3 - Ram Truck	29,938	+4.6%	January 2016 January 2015	29,938 28,618	+4.6%
4 - GMC Sierra	14,381	+13.9%	January 2016 January 2015	14,381 12,621	+13.9%
5 - Toyota Tacoma	12,717	+11.5%	January 2016 January 2015	12,717 11,409	+11.5%
6 - Toyota Tundra	7,232	-11.8%	January 2016 January 2015	7,232 8,197	-11.8%
7 - Nissan Frontier	6,363	+8.4%	January 2016 January 2015	6,363 5,868	+8.4%
8 - Chevrolet Colorado	5,508	-7.3%	January 2016 January 2015	5,508 5,942	-7.3%
9 - GMC Canyon	2,270	+2.9%	January 2016 January 2015	2,270 2,205	+2.9%
10 - Nissan Titan	937	+21.1%	January 2016 January 2015	937 774	+21.1%
11 - Honda Ridgeline	2	-99.1%	January 2016 January 2015	2 214	-99.1%

Looking at the sales results a few things stand out:

Ford sales were down slightly and this is just surprising. I would have thought the new truck would have really started pushing out big sales increases by now. Keep in mind, Ford sold 46,536 trucks in January 2014, so either January 2015 was an exceptional month or the sales have slid.

GMC trucks (Silverado and Sierra) continue to show improvements. Last year, the Silverado on its own came closer than ever to topping Ford. Maybe one more year does the trick?

Ram trucks (pickup, ProMaster vans) continue to improve with Ram posting its best January since 2004. It was also the best month ever for Ram pickup trucks exclusively of the vans.

Toyota is again a mixed bag likely due to the production mix favoring the new Tacoma and not the Tundra. Still, overall, it is disappointing to see the trucks simply treading water instead of posting gains.

Nissan continues to see good sales results for the Frontier even against strong competition. The Titan is just now hitting lots, so the sales results are not indicative of anything.

Both the GM mid-size twins had disappointing results. I heard one auto writer comment this was particularly surprising with the diesel now on dealer lots. This is an interesting point.

Honda’s sales are pretty much ignorable with the new truck coming out in the fall.

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